Japan display Inc to supply OLED screen for Apple watch

Japan display Inc to supply OLED screen for Apple watch

Japan display Inc to supply OLED screen for Apple watch

However, since Samsung Display and LG Display have been the dominant players in all forms of OLED screens for years, Apple has been limited in the supply partners it can choose for Apple Watch displays.

Japan Display Inc's logo is pictured at its headquarters in Tokyo, Japan, August 9, 2016. Right now, Apple is said to be exploring two different panels, namely the Samsung Display Y-Octa and the LG Display's TOE touch system, with the first currently in pole-position. But as Apple started moving towards OLED, which offers brighter and more visually attractive visuals than LCD, Japan Display was left behind. Japan Display relies heavily on Apple; the electronics giant accounts for more than half of Japan Display's revenue as of March 2018.

Although Japan Display is a long-time Apple partner, it has remained dedicated to LCD displays and Reuters reports that its business from Apple has suffered as phones move towards OLED from LCD.

Even though there's absolutely nothing wrong with the Apple Watch Series 4 screen, supply chain competition is always good, generally driving progress and innovation forward at a much faster pace than when a company holds a monopoly on one or several essential components.

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Digitimes reported on Tuesday that Apple will allegedly release a trio of OLED-based iPhones next year that will measure in at 5.42-, 6.06-, and 6.67-inches, a range that spans wider than the company's current flagship devices.

Japan Display intends to build an OLED manufacturing plant in China.

Nonetheless, 2020 is still far away and Apple's plans for its new iPhone lineup might change until then. The smaller iPhone could become a favorite among those who prefer a smaller device, in the vein of the iconic iPhone SE.

Apple likely will keep an iPhone with an LCD screen hanging around for one more year. "Can Japan Display really compete with such a rival and make ends meet?"

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