The World Record Breaking Egg is back & talking about mental health

The World Record Breaking Egg is back & talking about mental health

The World Record Breaking Egg is back & talking about mental health

The stock photo of the egg became the most-liked Instagram photo on January 14 after surpassing Kylie Jenner's post from past year of her daughter, Stormi Webster. The egg then makes a direct plea that if you're struggling too, talk to someone.

The video ends by directing viewers to the nonprofit Mental Health America.

You may remember a few weeks ago, a picture of an egg beat one of Kylie Jenner's photos and became the most liked picture on Instagram.

At the time of writing, the original world_record_egg post (there are now five posts to the account) has over 52 million likes.

You know the Instagram world record egg?

Reached Friday, a Hulu rep said that right now the company isn't commenting or providing info on the World Record Egg deal. "An egg is an egg, it's universal", Godfrey said.

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It was actually broadcast first on streaming site Hulu as part of their Super Bowl coverage but now sits on the egg's Instagram page.

Most on social media applauded the wholesome video and the campaign to spread mental health awareness. "The wait is over [smiling emoji] All will be revealed this Sunday following the Super Bowl", the egg's IG account wrote on Instagram. Netflix, meanwhile, didn't drop new content today as it did after last year's Super Bowl, though it did have an ad in the Big Game for a nature documentary.

But the egg ad wasn't the only big reveal for the social media sensation on Sunday. The New York Times revealed that London-based advertising creative Chris Godfrey and a couple friends - Alissa Khan-Whelan and C.J. Brown - were behind the surprise viral trend.

The advertisement began, "Recently, I started to crack". The clip finishes by highlighting the website for Mental Health America.

Experts had estimated the first brand to crack the egg's market might pay as much as $10 million for the exposure.

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