Fireworks, Dancing and Prayers Ring in the Year of the Pig

Fireworks, Dancing and Prayers Ring in the Year of the Pig

Fireworks, Dancing and Prayers Ring in the Year of the Pig

Many rituals including spring-cleaning homes, decorating streets and hosting large family banquets on New Year's Eve are common practice.

Alibaba Pictures, the e-commerce giant's film division, has inked a deal with STX Entertainment to screen the Peppa Pig film, "Peppa Celebrates Chinese New Year" in USA theatres. The Chinese New Year concludes with a Lantern Festival, which begins on February 16 and concludes when the New Year ends on the 19th.

Evidently, Peppa the Pig's brilliant branding campaign in China has been so successful that even the People's Liberation Army is using the cartoon character to represent the upcoming Year of the Pig.

Real estate agents mount special marketing campaigns to sell apartments to Chinese visitors and retailers' sales of luxury goods rival the pre-Christmas rush. (AP Photo/Sakchai Lalit) In this Wednesday, Jan. 30, 2019, photo, two divers perform an underwater Chinese Lion Dance ahead of Chinese New Year celebrations at Aquaria KLCC underwater park in Kuala Lumpur, Malaysia. In 2019, the Chinese new year starts February 5th, according to the lunar calendar.

Tonight only, Lukshon will be celebrating with a Lunar New Year dinner.

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If you are lucky enough to be born in the year of the pig you are believed to be optimistic, enthusiastic and hardworking.

Today is the first day of the Lunar New Year and it promises to be a year of fortune and luck. The Spring festival was originally a ceremonial day to pray to gods for a good planting and harvest season.

What does the year of the pig mean?

The Lunar New Year is being celebrated around Asia with lanterns, performances, decorations and food. In this tradition, children receive money in red envelopes. When you turn the handle, you can create your own dragon dance routine, while beatboxing to your own Chinese New Year tunes (this is optional).

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