Kansas corn farmers displeased with Bud Light commercial

Kansas corn farmers displeased with Bud Light commercial

Kansas corn farmers displeased with Bud Light commercial

In one medieval-themed ad, a Bud Light kingdom transports unwanted corn syrup to castles belonging to Miller Lite and Coors Light.

MillerCoors also countered that Miller Lite has fewer calories and carbs than Bud Lite. They chose to call up Bud Light and its agency Wieden+Kennedy New York.

A study published on a National Institutes of Health website says the consumption of high fructose corn syrup (HFCS) increased more than 1000 percent between 1970 and 1990, far exceeding the changes in consumption of any other food group.

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Bud Light attacked rival brands in its Super Bowl ads, but it was the corn industry that felt stung. In fact, 12-ounce cans of Bud Light and Miller Lite list zero grams of sugar, while Coors Light lists 1 gram. And if you saw the duo during the postgame celebration, you know they were excited to visit the most magical place on Earth. "Things that make you go hmmmmm", he wrote on Twitter.

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Harry Schuhmacher, editor of Beer Business Daily, said the fermenting aids used to make lighter beers might result in slight differences in taste, but they generally serve the same objective. "This effort is to provide consumers transparency and elevate the beer category".

"I am not angry, just disappointed", said Brian Duncan, vice president of the Illinois Farm Bureau of the Bud Light ad.

To create the co-branded spot, Wieden & Kennedy collaborated with HBO's agency, Droga5.

MillerCoors also hit back at Bud Light with a tweet clarifying that none of its products use high-fructose corn syrup.

Consumption of high fructose corn syrup in the USA began falling at the turn of the century when it was linked to soaring rates of obesity.

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