New Technology May End The Era Of Using Someone Else's Netflix Password

New Technology May End The Era Of Using Someone Else's Netflix Password

New Technology May End The Era Of Using Someone Else's Netflix Password

New technology aims to crack down on account sharing for streaming services like Netflix and Hulu.

At this years CES, Synamedia, which is the largest independent video software provider, introduced a new service, Credentials Sharing Insight, that will be able to spot any passwords that have been shared.

Synamedia's security team designed the software to understand how and where to look for activity that might be suspicious, integrating it with behavioral models for better understanding.

Subscribers detected having multiple users would be offered a premium shared account service that includes a pre-authorised level of password sharing and a higher number of simultaneous users.

To avoid paying double, what people do is share the details of their account and passwords.

"Casual credentials sharing is becoming too expensive to ignore", said a Synamedia spokesman.

In fact, the company reported that almost 26 percent of millennials share their Netflix credentials, which it says could add to billions of dollars in losses for streaming services if left unchecked.

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Netflix, Amazon Video, HBO Now, for instance, are some of the popular video streaming services as of now. "Our new solution gives operators the ability to take action", the CPO of Synamedia said.

'It's a great way to keep honest people honest while benefiting from an incremental revenue stream'.

The company further elaborates their feature by explaining that they analyze data from all streaming services that enroll to their platform. It can also pinpoint the correct locations and devices that families and users regularly use to determine which ones are "safe". "A typical pattern would be you have a subscriber that is simultaneously watching content on the East Coast and West Coast of the United States", chief technology officer Jean-Marc Racine told The Verge.

The U.K. based firm is showing off the software at the Consumer Electronics Show in Las Vegas.

Synamedia says its system is being trialed now by a number of content providers, although it won't say exactly who they are.

Synamedia says its AI has already begun trials.

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