Bird Box fodder for memes

Bird Box fodder for memes

Bird Box fodder for memes

Netflix's buzzy new horror film "Bird Box" has people online attempting a new kind of challenge: going about everyday tasks blindfolded. The Hollywood Reporter's Daniel Feinberg isn't quite so positive. In a tweet on December 28, Netflix announced that the thriller had been streamed by over 45 million accounts.

Shares of Netflix are up 33% YTD.

Took off my blindfold this morning to discover that 45,037,125 Netflix accounts have already watched Bird Box - best first 7 days ever for a Netflix film! Could the 45 million figure be compared to television ratings or even box office receipts?

A Netflix representative told Entertainment Weekly that it counted a "view" once 70% of the total running time, including credits, was surpassed. "I'll still make The Post and ask an audience to please go out to theaters and see The Post and not make it for Netflix". Netflix also specified that an account "may include multiple views and viewers but is only counted once". Should I watch it again or eat another cookie? "I want to believe it but just can't". The company rarely reveals viewership statistics for its content and is not independently monitored by a third party, such as Nielsen (though the measurement company has attempted to do so in the past).

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The film's trailer has over 10 million views on YouTube, and that's counting only the views of the official Netflix channel. They don't have to account for consumer logistics - figuring out what theater is playing the film you want to see, getting up and leaving home, especially in the snow, purchasing tickets.

Have you seen Bird Box and, if so, what did you think of it?

Being clear-eyed about Netflix's Twitter brags doesn't mean that we have to be unimpressed with Bird Box's success. But the company has not released its box-office gross for the movie. Undoubtedly, a large part of the reason the film quickly caught the attention of many was because of the plethora of viral memes that emerged from it. "So it would have been the wrong decision".

One faction of viewers feels that, by using the effect of "going crazy" to convey the terrors of the beasts, the film is stigmatizing anyone with any mental illness and turning them into a monster without any subtlety.

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