Amazon Prime Day runs into early snags

Amazon Prime Day runs into early snags

Amazon Prime Day runs into early snags

Prime Day is huge for Amazon fans who like to shop online, but today's sales and discounts won't exactly be easy to browse, as the Amazon website experienced a crash nearly immediately after Prime Day went live, and current links to sale item categories are not working as intended.

Amazon called this year's Prime Day the "biggest shopping event" in its history as shoppers bought more than 100 million products during the 36-hour sale.

The worldwide bestsellers were the Fire TV Stick and the Echo Dot, coincidentally some of the lower priced Amazon devices at $19.99 and $29.99 respectively. And no doubt thanks to Britain's baking-hot weather, sales of 287,000 items of clothing, 248,000 lawn and garden products and 190,000 pet products rounded off the top five of categories with the most sales.

Amazon's annual day of outlandish deals and sales, Prime Day, has officially kicked off.

Another of the top-rated anti-aging brand's products with a special Amazon Prime Day Lightening Deal is the Total Repair Eye Gel for Dark Circles and Puffiness, now reduced by 20% as well.

Two companies acquired by Amazon also saw big Prime Day sales: Ring, the video doorbell maker, had its biggest day ever on Amazon on Monday, as its Video Doorbell Pro sold out; and savings by Prime Members at Whole Foods Market reached into the millions of dollars, the company said.

"We have been humbled by the response from Prime members to Prime Day in Australia, with demand exceeding our expectations, and sales surpassing Boxing Day on the first day", he told

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Dogs were the unexpected victor of Amazon Prime Day: Despite the glitch on on Monday, sentiment via social buzz was high (80%), but down about 5% from a year ago based on Adobe's analysis of social mentions.

Sales in USA have exceeded sales from previous year for same timeframe despite a glitch on the website that periodically kept shoppers from making purchases.

The result came despite widespread site glitches Monday that frustrated Prime members trying to take advantage of deals during the manufactured shopping holiday.

The world's largest online retailer said it recorded the largest daily sales for its Echo range of smart speakers, helped by heavy discounts.

Outside of Amazon-branded products, the Instant Pot, 23 and Me DNA test and the LifeStraw water filter were the best-selling items in the United States, while the Bosch cordless drill, Philips Hue light strip and Finish dishwasher tablets were purchased the most in the UK.

While retailers like Target try to entice customers with their lack of membership fees, the base of Amazon's Prime members in the slowing, according to research from Consumer Intelligence Research Partners emailed to Retail Dive. Growing at an impressive rate of 60% year-on-year, Prime Day sales in 2017 overtook Black Friday and Cyber Monday 2016 as the biggest online shopping event for the e-commerce retailer. It does not have access to Amazon's internal sales numbers.

Additionally, the firm said July 17 was the biggest sales day for smart home devices in the USA in its history. She also believes Amazon should have started the sale at midnight instead of the middle of the day to reduce the rush of traffic on the site. The promotion features new product launches and deals.

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