Streaming officially overtakes traditional Pay TV in UK

Streaming officially overtakes traditional Pay TV in UK

Streaming officially overtakes traditional Pay TV in UK

While TV streaming services are gaining momentum in the United Kingdom, there is still work to be done to bring in a large proportion of viewers not now watching on-demand. (Netflix's standard HD plan is now $10.99 monthly.) But the report had no details on what kind of TV shows, movies or other programming might be available in a Walmart SVOD service.

If there's one thing the world needs right now it's more content.

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Of course, content is the biggest problem. Even if there is, is Walmart someone you want to be getting your original entertainment content from? Apple, for example, is investing nine figures into original content, and has been developing shows for almost two years. The pay-TV model still banks a lot more, however, with total revenues of £6.4bn compared to streaming services' collective £895m.

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There are, of course, non-exclusive rights to be had.

The report, which uses anonymous sources, claims that Walmart is considering introducing a streaming service for $8 per month as well as a free ad-supported video service. According to that information Walmart is hoping to take on Netflix, Hulu, and Amazon. It's not known whether Walmart would seek to cultivate original, in-house content to entice new subscribers, nor whether it would rely exclusively on licensing agreements (and, perhaps, its market-penetrating reach) to align only existing films and TV shows for the platform.

"What's driving subscriptions and renewals may be the originals, but our research shows most of the viewing time is spent with catalog programming", Steve Hasker, Nielsen chief operating officer, told MediaVillage. Nonexclusive titles and a few exclusive shows (say, for example from Viacom's new MTV Studios unit) could be enough to launch, though such an offering would find a crowded field, and would need a plan for differentiation.

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