AMC Announces Ticket Subscription Service to Rival MOVIEPASS

AMC Announces Ticket Subscription Service to Rival MOVIEPASS

AMC Announces Ticket Subscription Service to Rival MOVIEPASS

Theatres on Wednesday unveiled AMC Stubs A-List, a $19.95 a month ticket service that allows members of its loyalty program AMC Stubs to see up to three movies per week.

That "sustainable" reference is a clear dig at MoviePass, an independent movie ticket subscription service that has been losing millions of dollars with monthly rates as low as $6.95 as it has built a subscriber base that recently passed the 3 million mark.

Theaters' war on MoviePass seemed to have reached a tenuous truce.

AMC denounced MoviePass in 2017 after its unprecedented $9.95/month unlimited subscription, which allows users to see up to one movie per calendar day.

As any regular MoviePass user knows, one of the main drawbacks of the service is the inability to book tickets in advance, because your app needs to be within 100 yards of the theater to check in. However, there have been hiccups along the way like sudden blackouts on certain titles or theater chains refusing to accept the MoviePass service. Also, you can see the same movie a couple of times, which MoviePass doesn't allow you to do.

The service has bumped heads with traditional theaters, including AMC, which at one point even pulled its program from certain locations. Shares of Helios and Matheson Analytics, the parent company of MoviePass, plunged more than 29%.

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Helios and Matheson Analytics issued a warning about the company's ability to stay in business in a regulatory filing in April.

AMC said the service will give moviegoers a chance to upgrade their popcorn and soda sizes, and earn credit toward other AMC purchases.

MoviePass responded on its Twitter account on Wednesday.

Writer Nick Statt of The Verge said movie theater companies might be fearful of MoviePass since the subscription service changes how customers see the value of a ticket. Twice the price for 1/4 the theater network and 60% fewer movies. "Thanks for making us look good AMC!" the tweet read. "We want to make movies more accessible, they want more profit".

Earlier this month, MoviePass announced it reached its 3 million subscriber mark and expected to hit 5 million by the end of 2018.

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