Apple just took a shot at Facebook's web-tracking empire

Apple just took a shot at Facebook's web-tracking empire

Apple just took a shot at Facebook's web-tracking empire

But I suspect that after everything the public has heard about Facebook in the last 18 months, a decent number of others will reflexively chose "no" when asked whether they want to permit Facebook to track their activity.

In the new edition of the iOS mobile operating system for iPhones and iPads and the macOS upgrade for Apple computers out in the fall, Apple is taking a pointed jab at the Facebook social media network. That information, which includes details about the computers consumers are using, the types of fonts they have on their devices, and the kinds of plug-ins they have installed in their browsers, can collectively be used as a kind of digital fingerprint to identify particular users, he said.

Apple's software-focused event on Monday was a momentous moment - for Facebook Inc. "This year, we're shutting that down".

A New York Times report stated how personal information of Facebook users had been made available for Apple and other 60 device makers over an agreement between them. "What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing", he said, adding that "We weren't in the data business".

What Apple is doing, says tech analyst Patrick Moorhead, "is reminding you that you're being tracked", he says.

Apple's push to wean users off their devices, even just a little, is unusual for a company that makes most of its revenue from selling devices. Facebook said the pacts were designed to help device makers create their own versions of Facebook apps, and the data mostly remained on phones that accessed it.

The social network has come under fire in the wake of a rogue app developer that passed on 87 million users' information to a political marketing firm during the 2016 USA presidential election.

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Apple also showcased a new system that makes it more hard to gather information about users as they browse across the web.

According to the iOS announcement, Apple is adding enhancements to prevent tracking of users.

At the time, Marc Rotenberg of the Electronic Privacy Information Center called the disclosures "a giant surveillance warning label".

"These partners signed agreements that prevented people's Facebook information from being used for any other goal than to recreate Facebook-like experiences", Ime Archibong, Facebook's vice president of product partnerships, said in the post. It did not respond to a request for comment on Apple's new feature.

Finally, new data protections for the Mac will require apps to get user permission before using the camera and microphone or accessing personal data like user Mail history.

Apple took the stage Monday in San Jose, California, to introduce features coming to the iPhone, Apple Watch and Mac.

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